Pay Per Click Ads that drives your sales!

Imagine you’re looking for something online, like the perfect pair of trainers. You type in your search terms on a search engine, and boom! A bunch of ads magically appear at the top or sides of the search results. Those are PPC ads in action.

Here’s the deal: Companies bid on specific keywords related to their products or services. When someone searches for those keywords, the search engine decides which ads to show based on a mix of factors like bid amounts, ad quality, and relevance. The higher the bid and the better the ad, the more likely it’ll appear in those prime ad spots.

But wait, there’s more! Advertisers only pay when someone actually clicks on their ad. That’s why it’s called pay-per-click. It’s like a win-win situation – you, as the searcher, get relevant results, and the advertisers get a chance to grab your attention and potentially win you over.

When it comes to choosing the right keywords for our PPC campaigns, we put ourselves in the shoes of our customers and conduct thorough research. We use cutting-edge analytic tools to brainstorm and create a list of keywords that we believe our clients potential customers would use when searching for their products or services. Then, we utilise keyword research tools to expand our options and discover new keyword opportunities.

We aim for a balance between search volume and competition, looking for keywords that can generate significant traffic while being relevant to our target audience. Additionally, we consider the intent behind the keywords to align them with our campaign goals and cater to the specific needs of our customers. 

We use analytics tools like Google Analytics to monitor key metrics such as CTR (Click-Through-Rate), CPC (Cost Per Click), conversion rates, and ROAS (return on ad spend). We regularly analyse and optimise your campaigns based on the data gathered. By closely monitoring these metrics and making data-driven adjustments, we can effectively measure the success of your PPC campaigns and make informed decisions to maximize your return on investment.

The time it takes to see results from PPC campaigns can vary depending on various factors such as your industry, competition, budget, targeting, and campaign optimization. Most campaigns may start generating immediate traffic and results but it’s important to give your campaigns sufficient time to gather enough data and optimise for better performance.