“When I first built Semrank, I felt like a small fish in a big pond and I knew there was no competing with some of the more well established agencies. I knew if I wanted a seat at the table, I’d have to excel in all the areas of client-service fulfilment. I wanted to start out by finding the right talent to help me, and a big part of finding the right talent is building a culture that is attractive to the right people, a place where people would want to work.

I started by curating a company culture that we could be proud of, and the agency’s success is, I believe, largely down to our 3 core values. They are to be: Caring, Sharing and Daring.

We truly care about the success of our clients, the success and development of our team, and we care about the community we’ve built within the Marketing Space. We dare to test out new tactics and strategies that mean we can stay at the forefront of our industry. We relentlessly test new methodologies and strategies to ensure our company runs at its maximum potential and in turn deliver our clients results they just wouldn’t see with other agencies. And most importantly, we take our findings and lessons and share it with our clients, our team and the greater community.”